Exploring the Heart of Ireland: The Importance of Tourism in Rural Ireland.

Ireland’s landscapes, rich history, and vibrant culture make it an irresistible destination for travellers. While the main cities like Dublin, Cork and Galway are always first on the bucket list, it is often rural Ireland that steals the hearts of these visitors. Rural Ireland offers local enchanting experiences, showing visitors the possibilities of quiet life. Drawing people in with its serene beauty and authentic charm, its attraction is so strong that some people never leave. While Ireland has many booming industries and is an up-and-coming tech hub, much of the revenue comes from the hospitality and tourism sector. This is especially true for rural communities. Tourism in rural Ireland is not just a delightful journey for travellers; it plays a crucial role in the socio-economic fabric of these communities. 

From the ancient castles, impressive cathedrals, national parks, mountains, the beaches on the Wild Atlantic way to ourselves here Aillwee Burren Experience, there is so much more to explore than the big attractions and the big cities. Rural Ireland is a treasure trove of cultural heritage. Tourism helps preserve and promote the continuation of these assets. When people visit these local Irish business, they support the continuation of these traditions. 

Tourism is a significant economic driver in rural areas, creating jobs and supporting local businesses. From bed-and-breakfasts and farm stays to local craft shops and guided tour services, tourism provides diverse employment opportunities. These jobs help sustain the local economy, offering an alternative to urban migration. Revenue generated from tourism can be reinvested in maintaining and restoring historical sites, ensuring that Ireland’s rich history remains alive for future generations.   

A robust tourism industry in rural Ireland helps to reduce the amount of internal and external economic migration. If young people feel there is an opportunity for career growth and development within their home region, they are much more likely to stay. As tourism grows and the needs of local businesses grow so do these career opportunities. Supporting local allows the creation of this cycle to continue, thereby keeping our young people in employment and the sites remaining open.  

In many rural areas, agriculture has traditionally been the primary source of income. However, with the fluctuating nature of agriculture markets, tourism offers a stable alternative. Diversifying the local economy reduces the reliance on a single industry, making these communities more resilient to economic change. Local people supplement their livelihood with the busy tourist season. Most are farmers during the winter months and are employed in these tourist attractions and seasonal establishments to make extra income and support themselves during the quieter months. 

Despite its many benefits, rural tourism in Ireland faces challenges such as seasonality and infrastructure limitations. Addressing these issues requires a collaborative approach involving local communities, government bodies, and tourism organizations. Investment in infrastructure, marketing, and training can help maximize the potential of rural tourism. Emphasising off-season travel and developing niche markets, such as culinary or adventure tourism, can also mitigate some of the challenges.

While most businesses in rural areas are seasonal, Aillwee Burren Experience is open year-round. In 2000 with the introduction of Santa and his elves to Aillwee, the company commenced providing full-time employment for the majority of its staff. Aillwee Burren Experience now employs 35 people in full-time careers. These positions range from tour guides, falconers, catering and shop assistants to office administrators and HR. Not only does this company provide these jobs, it also provides an opportunity for career growth and development. Many of the team start as part-time seasonal workers and volunteers, progressing over the years into team leaders, duty managers and office roles within the family run business.  

Sustainable tourism initiatives can help conserve Ireland’s stunning natural landscapes. Visitors are often drawn to the Wild Atlantic Way and the Burren due to its scenic beauty and rural nature. Aillwee Burren Experience practices sustainable tourism and promotes a sustainable trip while visiting the Burren with visitor initiatives, for example like ‘A free cup of tea if you cycle to me’ and our ‘2 Go Cup’ deposit return scheme.  

Aillwee is also a Geosite within the Burren and Cliffs of Moher UNESCO Global Geopark. The Geopark focuses on preserving the delicate balance between the region’s natural environment and its human activities, promoting eco-friendly sustainable tourism, and maintaining the region’s biodiversity. Aillwee Burren Experience are proud members of The Burren Ecotourism Network and continue, over the last twelve years, to uphold the criteria which awards Aillwee the highest Emerald status of adherence to the Burren and Cliffs of Moher UNESCO Global Geopark Code of Practice in Sustainable Tourism. 

Tourism in rural Ireland is a lifeline that sustains and enhances the cultural, economic, and environmental vitality of these areas. By visiting the hidden gems of rural Ireland, tourists contribute to the preservation of its unique heritage and natural beauty while supporting local communities. Visit Aillwee Burren Experience to understand both how tourism supports Rural Ireland and contribute to the sustainable development of this unique, family run visitor attraction.